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Digital Marketing

What Are the Benefits of Data-Driven Account-Based Marketing?

Before using any new marketing approach, it is necessary to evaluate whether it is right for your business. And account-based marketing is no different. To...

Information Technology

People Analytics Market – Global Outlook & Forecast 2021-2026

The people analytics market was valued at USD 2.03 billion in 2020 and is expected to reach USD 4.24 billion by growing at a...

Komprise Intelligent Data Management Achieves AWS Migration Competency Status

Komprise, an analytics-driven data management as a service platform, announced that it has achieved Amazon Web Services (AWS) Migration Competency status. This designation recognizes that...

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B2B

Successful Examples of ABM Efforts

ABM requires paying careful attention to your customers, figuring out what they want and how to give it to them. Here are four examples...

Awareness Channels for Getting High Intent Leads Resulting Deal Closure

Email is one of the most effective lead generation channels for B2B companies-and for a good reason. In 2020, the number of email users stood...

Customer success leader Gainsight Unveils Horizon AI

Gainsight, the Customer Success company, today announced the launch of Horizon AI at its Pulse for Product Conference. With this announcement, Gainsight becomes the only Customer...

Retail empower platform LoveLocal Raises $18m Pre-Series B

LoveLocal, India’s leading hyper-local e-commerce platform empowering local retailers, has raised $18m or INR 143 crores, in a Pre-Series B investment round that features some of the most prominent investors and...

FreshAddress Helps Retailers Evaluate Their Sender Reputation

It’s October, and retailers are already sending emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the...

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ABM requires paying careful attention to your customers, figuring out what they want and how to give it to them. Here are four examples...
Before using any new marketing approach, it is necessary to evaluate whether it is right for your business. And account-based marketing is no different. To...
Introduction As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads, and boost sales. While most...