Demand generation is a marketing force that builds brand awareness, increases website traffic, and attracts incoming prospects. It is an antidote to silos between sales and marketing. So, if you want to create a complete and healthy lead stream, this is exactly what your business needs.
As per a recent report, close to 80% of companies globally use content marketing for Demand Generation.
Demand Generation is all about creating a predictable sales funnel for your sales team. First, it covers initial campaigns to get your target audience to subscribe to your mailing list. In addition, it encourages your audience to engage with your content, attend events, and more. Demand Generation delivers and engages potential customers while keeping the brand in the spotlight.
Hence, let’s look at 6 fruitful demand generation strategies:
- Generating Compelling Blogs-
Blog posts packed with thoughtful and useful information that address audience vulnerabilities and nurture their interests are the cornerstone of long-term awareness and affinity building. Blogs are one of the most popular forms of content marketing to gain online visibility, drive relevant traffic, engage with your audience, and get them to download relevant content, sign up for webinars, or else another next step.
- Demand/Lead Magnets-
Demand/Lead magnets are amazing marketing mechanisms to generate demand, especially when combined with blogging and search engine optimization. If your content marketing strategy includes valuable downloadable content that matches the needs of your audience, they will eat it!
Original research is just one way to get media attention, expand your reach, get more publications online, and increase website traffic.
- Creating Informative Podcasts-
Podcasting is another effective way to grab your audience’s attention for more than 30 minutes at a time, simply because it’s a format where your audience is already prepared to spend that time tuning in. Better yet, the world of podcasting is far from there. That makes podcasting a relatively low form of competition for many industries to develop thought leadership, establish a cadence of repeated brand touchpoints, and develop a relationship with their audience.
- Video Creation-
Videos are a rich, immersive manner to hook up with and encourage your target market. It’s an outstanding branding tool, in addition to an effective call for era vehicle. Videos are powerful in getting your target market to remember your brand, due to the fact that visible content material is recalled at a far better price than totally text-based content material.
- Campaigning on Social-Media-
Connect together along with your target market at the social-media platforms they use and run social media campaigns that show off your content material and invite engagement. Monitor key phrases associated with patron ache factors so your emblem can soar in with useful records on every occasion a person wishes an answer you may provide.
- Providing Free Tools-
One of the best tactics to generate demand is to offer a free online tool. Create a tool that people love and not only use over and over again, but also share it with others, helping you broaden your reach to the right audience. As an added bonus, the tools tend to generate a lot of backlinks.
