Nacelle Raises $50m in Series B Funding To Grow Headless Platform That Enables Composable Commerce

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Nacelle enables trade business and innovation pioneers to make headless arrangements rapidly with okay, by giving a solitary brought together GraphQL API layer that speeds up both admittance to backend frameworks and shopping encounters. By giving performant, out-of-the-case incorporations with mainstream business stages, customer facing facades, CMS, PIMs and the sky is the limit from there, frontend engineers can zero in on making encounters that separate their image in the present experience economy. Brands start their excursion to composable business by utilizing their current tech stack while abstracting the intricacy of the API layer. Worked for scale, Nacelle is a reason assembled occasion driven framework that empowers associated frameworks to get constant updates to changes in state from every single upstream assistance.

“Brands are turning to headless commerce to accelerate their pace of innovation and create unique and compelling online shopping experiences,” said Brian Andersen, CEO and Founder of Nacelle. “Yet we’ve seen even the most creative combination of content and commerce get bogged down with slow-loading storefronts, long development cycles, and spaghetti code implementations. Smart commerce leaders are getting ahead of the headless curve by focusing on performance, developer productivity, and simplifying the adoption of best-of-breed, modern technology.” Gartner predicts that 50% of new commerce capabilities will be incorporated as API-centric SaaS services by 2023, a massive shift in the commerce platform landscape.

Over the past two years, Nacelle has become the de facto standard for Shopify Plus merchants going headless that want to continue to take advantage of Shopify’s functionality and ecosystem. Dozens of leading direct-to-consumer brands on Shopify Plus have chosen Nacelle to go headless and accelerate time to value. Clean-beauty giant ILIA Beauty saw a 20% increase in developer deployments after go-live, enabling new experiences for customers.

“We went headless with Nacelle in order to better serve our customers with a fast, modern PWA and to empower our development team through adopting a modern tech stack,” says Albert Chong, VP of Digital at ILIA Beauty. “We believe that the flexibility to swap out platforms and choose what tools would bring the best customer experience for our brand is important, and the Nacelle platform allows us to do that.”

The new round of funding will accelerate Nacelle’s expansion and represents a significant step on the journey to composable commerce. “Nacelle is poised to meet the demand it’s getting from customers on a wide variety of platforms and to continue to set the bar for the composable future.” Steven Kramer, board member and former EVP of Hybris, said. “Even the most innovative Heads of Commerce and CTOs don’t want to walk away from their tech-stack entirely or want to leverage investments already made in other core systems. Nacelle provides a low-risk path to headless commerce adoption while enabling speed, scale, flexibility and future-proofing.”