KnowledgeHound Announces Laura Baker As New Chief Executive Officer


KnowledgeHound, the world’s only search-based analytics solution for survey data, announced exciting changes to its executive team. Eight years after founding and leading KnowledgeHound, Kristi Zuhlke is transitioning into an advisory role. Laura Baker, Chief Revenue Officer, will take over as the company’s new Chief Executive Officer, and Brock Jones, KnowledgeHound’s current COO and a driving force in the company’s success to date, will also take on increased responsibilities.

The combination of the company having its strongest-ever leadership team coupled with her ever-persistent start-up itch fueled Kristi’s desire to transition out of the company’s day to day operations at this time. Kristi’s passion for KnowledgeHound’s success remains strong, and she will stay involved with various product and marketing initiatives throughout the year.

“I am so proud and passionate about KnowledgeHound and the exceptional team and solution we have built. As I transition into my next professional chapter, I am thrilled that Laura will be KnowledgeHound’s new CEO,” said Kristi Zuhlke, Founder of KnowledgeHound. “KnowledgeHound’s technology, especially with the recent launch of our new analysis experience, truly provides the most intuitive and accessible survey data analytics solution. The company is poised to expand its market reach and Laura’s proven track record makes her the ideal CEO to lead its ongoing growth and expansion.”

Laura joined KnowledgeHound in March of 2020 to oversee all things revenue, including client support, sales, account management, and marketing. Prior to KnowledgeHound, Laura spent nearly 15 years at Mintel, the world’s leading market intelligence agency, scaling and growing teams in the Americas. Her seasoned leadership skills, industry knowledge, and particular strength in building sales-led teams will keep KnowledgeHound on its upward growth trajectory.

“I am honored and excited to be taking the torch from Kristi, to continue to grow this company, and to execute on the vision of expanding our operations into new businesses and business units globally,” said Laura. “We have tremendous momentum in the marketplace, and our unparalleled technology coupled with the strength and excellence of our KnowledgeHound team is the perfect recipe for ongoing success.”