If you are an advertiser who wants to take advantage of the astronomical searches that Google conducts every day and want to quickly gain the exposure required to increase profits, then there is no better way than signing up with Google Ads.
You can create online advertisements with it. This robust advertising helps you reach an audience interested in the products and services you offer.
Now, you must be wondering- “But there are so many media and advertising platforms. Sometimes it can be difficult to determine what works best for your business. Influencers and traders always advise us to invest in it and invest in it without explaining why.”
So, why to make use of ‘Google Ads’ only?
Here are some of the reasons/benefits of using Google Ads:
- The already-established traffic & reach of Google-
Now-a-days, when people have a question or doubt & are seeking answers, Google is usually their primary point of consideration.
Would you like to know if you have medicine for back pain? Google it.
Are you wondering if there is a tool to help collaborate on a landing page after clicking? Google it.
Several people look for solutions to problems that your company has to offer. If they’ve ever used the Internet, they’ve probably been looking for something on Google. And if you can help them, find the answers, even if it’s an ad, they’ll be more likely to choose you than a competitor.
- Difference between intents-
One of the biggest distinctions between the prospects you approach with Google Ads and the prospects you approach with other forms of advertising is their intention.
For example, people on social media don’t want to be advertised about them. They are not looking for solutions to problems that interfere with their daily lives. They are looking for photos of children, vacation photos and family news. And when you advertise to someone who doesn’t want to be advertised, you are more likely to opt out of the ads.
However, on the search network, you don’t advertise to people who don’t want to be advertised. You advertise to people who are looking for something specific, and that’s where Google Ads help you stand out.
- Have full control of all your campaigns-
Earlier, you had to overcome obstacles and heavy bureaucracy to run advertising campaigns that reached as many people as possible. Starting and completing these campaigns used to be cumbersome as they would take a lot of time and resources that could be better put to use elsewhere.
On the other hand, purchasing advertising space through softwares like Google – also known as programmatic advertising – is easy for even one properly trained employee. With some education, they can start and end campaigns, reach the right people at a reasonable cost, and above all, do it immediately. This way, you can direct your resources and time to other urgent initiatives.
Hence, if your objective is to continue to increase your funnel, now is the time. You can bet on it, and Google will limit your ad spreading to the masses and instead show it to people who are more likely to approach you. So, with Google Ads and an engaging landing page experience after clicks, skip organic search results, and get more & more clicks and conversions.