Marketing Automation platform iClick reports Financial Results.

Marketing Automation

Enterprise Solutions had record results for the sixth consecutive quarter with revenue of US$11.7 million representing 166% year-over-year growth, and Marketing Solutions maintained healthy growth, with revenues increasing by 23% year-over-year to US$54.8 million. We are pleased to share that Enterprise Solutions accounted for roughly 18% of our total revenue this past quarter, the very best percentage in our history, further demonstrating both the strong market demand and our solid execution capability. Furthermore, our adjusted EBITDA grew 54% and our adjusted net grew 17% year-over-year, as we enjoy the operating leverage arising from the strong economies of scale in our Marketing Solutions business. Investing in and growing our SaaS-based Enterprise Solutions may be a key strategic focus for this year and that we are making good progress in meeting this objective.

The pace of integration in our strategic partnership with Baozun continues to be encouraging and that we are performing on several pilot-case clients. Our joint goal is to supply a comprehensive private domain e-commerce solution consolidating iClick’s front-end SaaS tools and data management capabilities with Baozun’s core strengths in e-commerce operations and back-end infrastructure for key account clients looking to unlock the large smart retail market in China. We expect the potential synergies of partnering with Baozun to be significant, and that we are already enjoying some cross-selling success and exploring variety of target industry verticals.

Penetrating the mid-end client segment is additionally a priority for 2021. to the present end, we’ve already launched a series of SaaS-based standard products to deal with client needs for digital transformation. we’ve received positive initial feedback and appearance forward to accelerating our penetration . We also recently introduced iSmartGo, a typical cross-border e-commerce solution to assist foreign brands looking to tap into the big Chinese consumer market.

We are alright positioned to maximize the continued digital transformation in China. With the assistance of our employees and therefore the support of our shareholders, we expect to capture additional market share and still produce sustainable growth within the quarters ahead both organically and thru strategic acquisitions and partnerships.