The Definitive Guide to Account Based Marketing

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Account Based Marketing

Introduction

As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads, and boost sales.

While most businesses focus on increasing their brand’s reach and engaging as many prospects as possible, that’s not the only way to attract sales opportunities.

Instead of engaging wider audiences, you can also deploy an account-based marketing (ABM) strategy to focus your marketing efforts on a specific targeted group. The key to success here is to identify accounts (prospects and existing customers) that matter and drive more revenue.

According to a study by Marketo, 97% of marketers achieved higher ROI with abm marketing than other marketing strategies.

What is ABM or Account Based Marketing (ABM)?

Account-based marketing (ABM) is a strategic sales and marketing technique that engages and converts highly-targeted audience groups using personalized communication.

With an ABM strategy in place, you just need to identify a set of high-value accounts and focus all of your marketing efforts on engaging them to drive sales and revenue.

When compared to the traditional, marketing approach, here’s how the flow of account-based marketing looks like:

Account-based marketing is a customer-first engagement strategy that can help you generate more revenue faster by delivering personalized and timely experiences to your most valuable buyers.

Wondering how it can help your business grow? Let’s find out.